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The digital age is full of possibilities. It does, however, come with a slew of drawbacks. For today's business executives, keeping up with the latest technological tools and beating digital Darwinism means understanding and using digitalization as part of their active language. Customers benefit from a better user experience, more options, and greater flexibility, but the route for

Content “What’s the key to good design?” A question asked by businesses across the globe. Design inherently feels subjective, like one design might be better than another but you’d hardly know why. But hey, if it looks nice to you, it’s probably good right? Some agencies for digital marketing certainly seem to think so. In reality, there are objective rules to design.

WHAT IS PPC? Pay-per-click or PPC is a digital advertising tool, which one pays for only when a user clicks on it. The price or cost-per-click (CPC) is set by the search engine through bidding—like with Google—where the more in demand a key word, the higher the ad price. A PPC ad is displayed above organic search results and its